An interactive AR app to redefine live music events
Worlds Away AR is a custom-built augmented reality app designed to reinvent how attendees explore and engage with live music festivals through interactive maps, immersive digital art, and gamified experiences like quizzes and quests.
4 weeks
to launch the app
9
internationally renowned digital artists featured in the app
5000+
of attendees interacted with AR experiences
Wesley Pabis
Founder
Events, Augmented Reality, Digital Art
Dubai, UAE
Team
Technologies
Project overview
An AR-powered app brought the Worlds Away Festival to life by blending digital art, live music, and interactive experiences into one unforgettable journey. Tailored for high-impact events, the app made it easy to manage content, collaborate with artists, and engage festival-goers in real time. The result? A next-gen festival experience that turned every moment into something magical.
Technical Challenges
The primary challenge was developing an app capable of handling thousands of users interacting simultaneously, all while ensuring that the AR flowed smoothly and responded instantly. To make it all seamless, we needed top-notch back-end and Unity support, along with flawless cloud synchronization to keep the experience as smooth as possible, no matter the scale.
Our Goal
The client needed a scalable and interactive AR solution enabling artists' digital creations to merge seamlessly with the festival environment, thus delivering a groundbreaking live experience and setting new standards in event technology.
Process Timeline
Fast-Track Journey from Concept to Festival-Ready App
Early September:
- We kicked things off with a deep dive into R&D, feature planning, and roadmap building. This was our foundation phase - turning creative vision into structured plans.
Mid-September - Early October:
- Our team dove into full-cycle development, crafting the app’s layout and back-end from scratch with speed and precision.
- Thanks to our years of experience and a solid library of battle-tested, pre-built solutions, we hit the ground running - transforming ideas into a working product faster than ever.
Early October:
- With the app built, we entered the testing & polishing phase - fine-tuning every interaction to ensure a seamless user experience.
Showtime - October 12th:
- The app made its debut at the Worlds Away festival, supporting thousands of users in real time and delivering an immersive experience.
Now:
- We're not stopping here - we're continuing to roll out new features for upcoming events, pushing the boundaries of creativity and tech.
Result & Top Features
Results worth mentioning
Our team delivered a game-changing AR experience that supercharged audience engagement at the Worlds Away Festival. Notable achievements include: - Seamless integration of AR with live performance making every moment unforgettable. - Interactive AR installations that responded to crowd movements and performers’ energy, creating a dynamic festival atmosphere. - Digital collectibles that encouraged post-event engagement. - A scalable back-end infrastructure that handles thousands of interactions.
The integration of AR at the Worlds Away Festival set a new standard for festivals worldwide, showcasing the incredible potential of augmented reality to turn regular live event into dynamic celebration bridging the past and future.
Let’s get started
Instead of coding for the sake of coding, the team is passionate about what they’re building, which is essential.
Wesley Pabis
Founder
