We built Augmento’s AR platform from scratch. They raised $2.4M and went global
4 weeks
from idea to app launch
5K+
festival attendees engaged
2.4M
funds raised
Augmento lets brands launch AR experiences without code. Location-based triggers, gamified interactions, image recognition, and real-time analytics all live in one platform, with load times under 2 seconds. We built the infrastructure behind it.
Industry
- AR
- Experiential Tech
- MarTech
Provided services
- Mobile development
- AR engineering
- Backend support
- Real-time synchronization
- DevOps
Challenge
A live festival, thousands of users, and no engineering team
The founder, Wesley Pabis, came to us in early September. The Worlds Away Festival was 6 weeks away, with thousands of attendees, headline acts including The Chainsmokers and Tiësto, and Augmento already confirmed as the official technology partner. There was no room for “beta.” The app had to work in the wild, in a moving crowd, on unstable networks, with people who would drop it the moment it lagged.
Making AR look good on a single phone is hard enough. But making it feel instant and synchronized across thousands of devices simultaneously, in real time, at a live festival—that’s a different problem entirely.
Solution
The infrastructure came first, and everything else followed
Three mobile developers, one backend engineer, one DevOps specialist, with no existing codebase and margin for error. The hardest part was synchronization. Thousands of devices, all pulling real-time data, all expecting instant response. We built the backend and cloud infrastructure from scratch to handle that load without lag.
We chose Unity as the core rendering engine and layered ARKit, ARCore, Niantic Lightship, and ARFoundation on top. This is how our team made cross-platform AR work consistently across different devices and environments.
The festival app also included interactive maps, gamified quests, digital collectibles, and AR installations that responded to real-time crowd movement.
Because we built everything modularly from the start, the same infrastructure that powered the festival app became the foundation for the no-code platform Augmento Studio. Here, companies can make location-based triggers, image recognition, gamified interactions, and analytics. Moreover, AppClip technology reduces load times from 30+ seconds to under 2.
"Instead of coding for the sake of coding, the team is passionate about what they’re building, which is essential."
Wesley Pabis
founder of Augmento
Adoption
The real test was on October 11th
At the Worlds Away Festival, more than 5,000 attendees used it through the night to explore AR installations from 9 internationally known artists, collect digital items, complete quests, and navigate the venue with interactive AR maps.
The tech held up: there were no crashes, noticeable lag, or dropped experiences. For a first large-scale deployment, this was the metric that mattered most.
Platform evolution
Worlds Away was just the beginning
After October 2024, Augmento took the same infrastructure into new verticals: real estate, luxury brands, and location-based activations.
In May 2025, Augmento closed a $1M Seed round (its fourth round of funding), bringing total capital raised to $2.4M.
But the biggest milestone came in November 2025, when Augmento brought Saudi Arabia’s Diriyah development to life at Cityscape Global in Riyadh. Visitors explored the future Media & Innovation District through Apple Vision Pro, iPads, and mobile devices, walking through buildings and public spaces long before construction began.
In 2026, Augmento partnered with the Brazilian Football Confederation to launch A Seleção Eterna, an AR experience bringing the national team’s most iconic moments to life, timed to the World Cup. Fans point their phone at the right spot and step into football history. No app or download required. It’s the same friction-free feature that shaped the platform’s AppClip technology from the start.
Augmento also joined NLA, a network of Dutch companies building ground in the U.S. ahead of the 2028 Olympics in Los Angeles. Different continent and sport, but the approach is the same: show up early, build the infrastructure, and let the timing take care of the rest.
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